Amouage introduces a profoundly resonant new creation, Purpose 50 Exceptional Extrait.
As a vital component of Oman’s heritage and identity, Frankincense has always been important to Amouage. The ancient material has featured in several ...
Composed by Quentin Bisch, under the direction of Chief Creative Officer Renaud Salmon, Purpose is a sincere and heartfelt expression of the totality of a frankincense tree. Using the sharpness of Pink Pepper, the shimmering heat of Papyrus and the grounding quality of a special, sand-grown variety of Vetiver to highlight and emphasise the many facets of Frankincense, Purpose Eau de Parfum presents the material in memorably larger-than-life fashion
A breathtaking new creation joins Amouage’s Guidance Collection
In 2023, Amouage released what instantly became one of its most admired creations: Guidance Eau de Parfum. Composed by acclaimed perfumer Quentin Bisch, under the direction of Chief Creative Officer Renaud Salmon.With its distinctive blend of Pear, Hazelnut and Sandalwood, Guidance brought a truly contemporary sense of grandeur to what was already an extraordinary range of compositions.
